In the United Kingdom where 80% of all plastic surgery is reconstructive, in Brazil 80% of all plastic surgery is cosmetic, and there is a surplus of cosmetic surgeons. Cosmetic surgery magazines fill the shelves of newsagents and there is an open attitude to body enhancement not seen in United Kingdom.
This is a country where a middle class Brazilian woman typically has 3 to 4 plastic surgery treatments which they call “plasticas” in their lifetime.
A well respected physician and local pop icon Ivo Pitanguay believes that the purpose of any plastic surgery procedure is to elevate people’s self esteem. It is nice to hear of a physician that correlates physicial appearance with emotional well being. He runs a clinic in Botafogo.
In Plastic Surgery, probably more so than in any other surgical specialty, the patient manifests a complaint of a physical nature with a significant emotional component to it. It is therefore crucial to carefully select each case, assessing whether or not the surgical act will generate real benefits for the patient.
Anyone have any info on Brazil or procedures?